Since my teacher showed our class a Guinness ad in school, I have loved their campaigns ever since. Guinness has to be one of my favourite brands for their legendary advertising history.
The 'Surfer Ad' is one that particularly stands out for me. The ad smbolizing the act of of waiting for a slow-poured pint of Guinness to waiting for the perfect wave. The music resembles the beat of heart beat as anticipation for the perfect pint of Guinness.
The tagline: “Good things come to those who wait.”