I must admit, Basketball isn't my preferred sport although it can make for a cool TV ad. And that's just what Nike did with their 'Want it All campaign'.
The video shows a kid playing basketball in the neighborhood streets while he sees his future play out before his eyes, experiencing the highs and lows of professional sport.
Bold, Confidence, Style & Champions. These are adjectives we (I) associate with Nike and that are evident in this video.