The Challenge: Huawei were launching their Mate 10 mobile into the Irish market. The objective was to increase awareness of this fact as well as increase consideration to purchase.
The Solution: We wanted to target people with older handsets, who may be looking for an upgrade soon. In addition, we wanted reach consumers who were in the market and actively searching for Samsung and other competitor products and deliver these users with Huawei creative late on in the conversion funnel.
The Challenge: People see them as a staple food for breakfast but when it comes to other meals they are not at the forefront. This campaign was important to communicate the versatility of Eggs as a meal – Not just for breakfast
The Solution: We wanted to build broader awareness around eggs that would lead to an increased frequency of purchase of the product.
Television and digital were used to deliver broad coverage and frequency desired. Multiple messages were delivered to convey the benefits & versatility of eggs. TV helped portray eggs as an option to consider for all meals.
OOH was used to target the country's largest retail stores where eggs where sold with the Bord Bia Quality Mark. PPC was used to ensure we were active in the important part of consumer journey.
The Book market has been in decline in recent years across in Ireland (and persumely a lot of Europe), Over the last 10 years online retailers and (to a lesser degree) eBook format have been claiming market share.
The campaign objective was increase brand awareness/front of mindedness during key gifting period.
The Solution: We wanted to target our core audience who were in the market for purchasing gifts. “Choosing a book is an adventure in itself” celebrated the journey of discovery that book lovers undertake when selecting a new read.
The integrated campaign ran across trusted and quality print and online channels including VoD.