Kevin Murphy

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  • Guinness
  • Nike
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  • Home
  • Work
  • Advertisements I like
    • Guinness
    • Nike
    • McDonald's
    • Google Chrome
    • Toyota
    • Thai Life Insurance
  • Bio
  • LinkedIn
  • My Blog

Kevin Murphy

Home
Work
Advertisements I like
  • Guinness
  • Nike
  • McDonald's
  • Google Chrome
  • Toyota
  • Thai Life Insurance
Bio
LinkedIn
My Blog
More
  • Home
  • Work
  • Advertisements I like
    • Guinness
    • Nike
    • McDonald's
    • Google Chrome
    • Toyota
    • Thai Life Insurance
  • Bio
  • LinkedIn
  • My Blog

  • Home
  • Work
  • Advertisements I like
  • Bio
  • LinkedIn
  • My Blog

Some Campaigns I have worked on!

Coca-Cola Christmas

Costa Ready To Drink

Coca-Cola Christmas

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Fanta Halloween

Costa Ready To Drink

Coca-Cola Christmas

Fanta Halloween
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Costa Ready To Drink

Costa Ready To Drink

Coca-Cola Premier League Sponsorship

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Coca-Cola Premier League Sponsorship

Coca-Cola Premier League Sponsorship

Coca-Cola Premier League Sponsorship

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Oasis No More Ads

Coca-Cola Premier League Sponsorship

Oasis No More Ads

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Huawei Mate 10

Coca-Cola Premier League Sponsorship

Oasis No More Ads

Huawei Mate 10
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Bord Bia: Eggs

GAA Championship / Club Championship / Allianz League

GAA Championship / Club Championship / Allianz League

Bord Bia Eggs
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GAA Championship / Club Championship / Allianz League

GAA Championship / Club Championship / Allianz League

GAA Championship / Club Championship / Allianz League

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Huawei Mate 10

  

The Challenge: Huawei were launching their Mate 10 mobile into the Irish market. The objective was to increase awareness of this fact as well as increase consideration to purchase. 


The Solution: We wanted to target people with older handsets, who may be looking for an upgrade soon. In addition, we wanted reach consumers who were in the market and actively searching for Samsung and other competitor products and deliver these users with Huawei creative late on in the conversion funnel.

Bord Bia Eggs

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The Challenge: People see them as a staple food for breakfast but when it comes to other meals they are not at the forefront. This campaign was important to communicate the versatility of Eggs as a meal – Not just for breakfast

  

The Solution: We wanted to build broader awareness around eggs that would lead to an increased frequency of purchase of the product. 

Television and digital were used to deliver broad coverage and frequency desired. Multiple messages were delivered to convey the benefits & versatility of eggs. TV helped portray eggs as an option to consider for all meals.   

  

OOH was used to target the country's largest retail stores where eggs where sold with the Bord Bia Quality Mark. PPC was used to ensure we were active in the important part of consumer journey. 



National Book Tokens

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The Challenge:   

The Book market has been in decline in recent years across in Ireland (and persumely a lot of Europe), Over the last 10 years online retailers and (to a lesser degree) eBook format have been claiming market share. 

The campaign objective was increase brand awareness/front of mindedness during key gifting period. 


The Solution:  We wanted to target our core audience who were in the market for purchasing gifts. “Choosing a book is an adventure in itself” celebrated the journey of discovery that book lovers undertake when selecting a new read.

The integrated campaign ran across trusted and quality print and online channels including VoD. 


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